Case Study: Onavo and Push Help Friends Save Friends Money
Push + Social = App Engagement
Onavo puts smartphone and tablet users in control of their mobile data usage. Using compression, simple reports and basic tools, Onavo helps smartphone users get the most out of their data plan and save money with no effort required.
Performing its magic in the background, without users even opening the app, Onavo turned to Urban Airship to continually update users on cost-savings achieved in order to grow app engagement and stimulate word-of-mouth and social recommendations.
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What They’re Saying
"Being a utility app that runs seamlessly in the background can be a double- edged sword: users can easily forget about your service. Push notifications, with their ability to increase interactions and awareness levels, were important in providing a solution to that problem."
— Dvir Reznik, Director of Marketing, Onavo
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